Moving beyond the traditional exhibition
format, CIFF continues to expand its influence through MEET2MATCH, a
factory-focused matchmaking initiative designed to generate long-term value for
exhibitors and global buyers alike.
Between September and November, three
offline Meet2Match sessions were successfully conducted, connecting more than
20 carefully selected exhibitors with over 60 international buyers from Europe,
South America, the Middle East, and Southeast Asia. Rather than one-off
meetings, the program emphasized precise demand matching, in-depth
communication, and sustainable partnership building.
The results were tangible. Russian buyers
established stable cooperation with décor paper suppliers, while buyers from
the Dominican Republic placed intention orders totaling multiple containers
across residential and outdoor furniture categories. Thai design studios
initiated sample orders with plans to scale cooperation, and buyers from Saudi
Arabia expanded their product portfolios while confirming on-site visits to
CIFF’s March exhibition.
Beyond individual transactions, Meet2Match
enabled participating factories to establish direct relationships with leading
buyers from Russia, Malaysia, Indonesia, and other markets. These connections
were built on transparent communication, hands-on evaluation of manufacturing
capabilities, and confidence in product quality — laying the groundwork for
long-term collaboration.
Meet2Match reflects CIFF’s broader
philosophy: the exhibition is not an endpoint, but the beginning of a
continuous service cycle. Through its InterBiz Club platform and 3M service
framework — Matching, Media, and Manager — CIFF delivers year-round trade
support, global promotion, and end-to-end business services, reinforcing its
role as a 365-day global trade ecosystem.
