Founded in 1989, ADWIN specializes in the research, development, production, and sales of living room, dining room, and bedroom furniture products. The brand has built a global market footprint through high-quality, cost-effective craftsmanship, reaching multiple regions worldwide. ADWIN has provided OEM services for over a hundred renowned brands including Zara Home, Amazon, and NITORI, with products selling in more than 40 countries globally.

ADWIN has consistently invested in developing its in-house design team over the years, creating brands such as Snuge and Intryck.

While preserving traditional craftsmanship, ADWIN also collaborates with international designers to stay in step with leading global design trends, gaining access to cutting-edge innovations that enable greater versatility in product development and material application. For color selection, ADWIN targets today’s GEN Z consumer base, incorporating color schemes that resonate with global consumers’ aesthetic preferences, giving their products a more dynamic and mix-and-match color palette.

CHRISTINA Living Room Sofa Collection. SOURCE: ADWIN

JOY Living Room Side Table Collection. SOURCE: ADWIN

The ADWIN team not only helps clients tackle various sales challenges but also proactively develops products that meet market demands and competitive standards. The brand’s newly designed living room series for European clients blends modern and traditional elements while optimizing functionality to better suit local consumer habits. This design has not only earned high praise from clients but has also become a star product in ADWIN’s lineup. This unique service approach has allowed the brand to stand out in the competitive marketplace, winning strong recognition and trust from customers.

With independent design as the main advantage, it has the advantages of novel design, stable structure and stable quality, attracting many foreign and domestic brands. SOURCE: ADWIN

CHRIS Living Room Collection. SOURCE: ADWIN

With 31 years of export expertise, ADWIN’s products reach over 50 countries and regions. Eight major professional certification agencies guarantee product quality, while the company offers more than 300 in-stock models across a comprehensive range of categories, capable of outfitting integrated stores from 60 to 500 square meters.

After pivoting in 2014, ADWIN concentrated its primary production capacity on panel furniture and sofas. Today, the company owns specialized factories in these areas, covering metalwork, woodworking, painting, veneering, sewing, and complete production lines for panel and upholstered furniture.

Facing global supply chain challenges and cost pressures, ADWIN Furniture has continuously invested in advanced automated equipment including smart production lines and robotic arms, paired with AI management to cut costs. These intelligent production lines can complete large-scale manufacturing tasks in a short time, fulfilling the high-volume order demands of international markets. This equipment has dramatically boosted production efficiency while substantially lowering production costs.

Automated Production Line. SOURCE: ADWIN

Additionally, the brand has established a global supply chain management system that monitors raw material supply and logistics in real-time through big data analysis and smart forecasting. This increases supply chain transparency and effectively reduces risks caused by supply chain disruptions.

In product design, ADWIN actively adopts innovative materials and eco-friendly/recyclable materials, committed to weaving sustainable development concepts into the production process.

The plank furniture has achieved 60% automation, and 40% comes from hand-made enterprises. SOURCE: ADWIN

Recently launched dining tables feature a combination of bamboo and recycled plastic. Bamboo grows quickly and is readily available, while recycled plastic reduces environmental impact. This material combination is not only aesthetically pleasing and durable but also meets modern consumers’ environmental expectations.

The brand actively teams up with domestic and international research institutions to study new sustainable materials, such as bio-based materials and high-performance composites, to further enhance the environmental performance of their products.

Booth design for CIFF Guangzhou 2025. SOURCE: ADWIN

ADWIN consistently maintains strict quality control standards, using advanced testing equipment to ensure every product meets the high standards required by international markets. The brand will continue to win over global users with high-quality products as it sets sail on its new international journey!

Save the date: Mark your calendars for the 55th China International Furniture Fair (Guangzhou), to be held in Guangzhou Pazhou.

From March 18 to 21, 2025, the first phase will feature Home Furniture, presenting all areas of home furnishings. The second phase, from March 28 to 31, will spotlight the Office and Commercial Space, the world's largest exhibition dedicated to office furniture and commercial design.

Pre-register your E-entry code for free now on our website!