Further Progress Never Stop—The 35th China International Furniture Fair (Guangzhou)’s Highlights
The 35th China International Furniture Fair (Guangzhou) (“CIFF”) opens in China Import & Export Fair Complex on March 18, 2015! It will take place by two phases, Phase I to be held on March 18-22, covering the themes of Home Furniture, Homedecor & Housewares, Hometextile, Outdoor & Leisure; Phase II to be held on March 28- April 1, covering the themes of office furniture, hotel furniture, office accessories, steel furniture, office seating, public spaces, furniture machinery & raw materials. With a total scale of over 680,000 square meters, the two phases of CIFF presents a great feast to the world furniture industry.
CIFF has become one of the best and most valuable exhibitions in the world furniture industry. It is known as “No.1 platform for the world class”, “Asia’s furniture sourcing center” and “the weatherglass of China’s furniture industry” based on its professional organization, wide range of exhibitor origin and high quality. The 35th CIFF will be presented with new concepts and new look, featured by Quality Improvement, Custom Furniture Beauty, Advantage Strengthened, New Elements, Two Cities Strategy, Precise Promotion, Considerate Services and Perfect Match.
I. Quality Improvement
The International Brand Hall continues to expand its scale and improve its quality, being a highlight in the CIFF. The 35th CIFF will see the presence of the world‘s top brands such as Ashley, Natuzzi, HTL, Chateau d’AX, Jonathan Charles, Longlife, Bens and Chairman. Some of them are the first time to take part in CIFF. The International Brand Hall will have more diversified content and enhanced quality.
II.Custom Furniture Beauty
CIFF foresees the market trends and keeps pace with market changes in line with the purpose of serving the industry and boosting enterprise development. It has established the Custom-made Furniture Sector years ago and successfully raise the high attention. The Custom-made Furniture Sector will be another highlight in CIFF. It attracts the listed well-known companies such as Holike, Shangpinzhaipei, Wayes and Youyue as well as China’s leading brands, meeting the individualized and diversified market demands.
III. Advantage Strengthened
CIFM/ interzum guangzhou, as a key part of CIFF, is Asia’s largest, most comprehensive and influential furniture machinery and raw materials trade fair. The 140,000 square-meter show always attracts the global brands in the industry to attend. To meet the demands of enterprises, the Phase II of CIFF will continue to optimize the layout of display areas, use Hall 12.1 and booths at passage on the first floor of Area B and at platform bridge, further increase the display area and number of exhibitors to highlight its integrated effect and strengthen the theme advantages, creating more opportunities for exhibitors.
IV.New Elements
CIFF always adheres to innovation and scientific development over 18 years, building a global integrated and interactive trading platform. It continues to improve its structure, optimizes the layout of display areas, innovates in the themes and foresees the industry trends. The domestic and overseas industry organizations and associations recommend excellent enterprises to attend CIFF, infusing new elements to this thriving platform. The 35th CIFF will attract Valencasa as a home furniture brand, Global Views as US high-end homedecor brand, Sunbrella as US high-end outdoor shade material supplier, Yuanda Furniture as Zhejiang’s famous outdoor furniture brand, Tiantan Furniture as China’s A-share & H-share listed furniture company, Tongda as one of China’s top ten hotel furniture brands and Sidiz as office seating brand, bringing more vitality and surprises.
V.Two Cities Strategy
Starting from 2015, the September session of CIFF will be transferred from Guangzhou to National Exhibition and Convention Center (Shanghai). CIFF will take place in Pazhou in March (with 680,000 m2) and in Hongqiao in September (with 400,000 m2) from then on. To maximize the advantages, the CIFF (Guangzhou) March +(Shanghai) September has attracted much attention from the global furniture and home furnishing industries since its global launch in March, 2014. CIFF will be greatly strengthened as a world-class brand, flying higher thanks to its platform resources, brand internationalization and city’s influence.
VI.Precise Promotion
CIFF invests hugely in close cooperation with 500 global professional media, especially online media to carry out precise publicity and promotion activities in the industry distributing center, furniture malls, specialized channels and new media and is expected to host more than 140,000 professional visitors from over 190 countries and regions as well as professional buyer groups from USA, Germany, Italy, France, Korea, India, Japan, Turkey and Belgium. Meanwhile, it opens the ports in the Internet and mobile Internet to optimize the new media platforms such as official websites, WeChat and APP based on stable and precise mobile audience data, achieving precise promotion and invitation for participants.
VII.Considerate Services
The 35th CIFF further improves the on-site service system through the use of innovative technology and has introduced the touch screen navigation equipment to facilitate audience’s finding relevant information and improve matching between exhibitors and buyers. CIFF provides free battery car service; shuttle buses connecting airport, hotels and the complex; Chinese- & Western-style foods, Islamic food and international catering chain brand services. Areas A, B and C of the complex is provided with prayer rooms so that Chinese and foreign visitors can enjoy a beautiful time while obtaining great opportunities.
VIII.Perfect Match
CIFF continues to develop and expand over 18 years based on the advantages of the self-owned exhibition center of China Foreign Trade Centre (Group). As National Exhibition and Convention Center (Shanghai) (“NECC”) is put into use, CIFF will further maximize the advantages of the integrated business model with perfect facilities, achieving seamless connection for industry-based services, sustainable development and positive cycle. CIFF and the exhibition center will work hard to provide exhibitors and audiences with an incomparably perfect experience in excellent exhibitions and trading opportunities!
See you in Hongqiao • Shanghai on on September 8th-12th, 2015! See you in Pazhou•Guangzhou on March 18th-22nd and March 28th-April 1st, 2016! Welcome to CIFF (Guangzhou/Shanghai)!
